Natural or dramatic - you decideWant the London look? Extra Long Lash Mascara from Rimmel London will make your lashes look up to 50 percent longer and highly defined. If you want to have stunningly long lashes with added definition, Extra Long Lash is the mascara you've been looking for.

A lovely gift for a girlfriend, sister- or mum. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: Young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.